No major American professional sport has an older fanbase than baseball, and Major League Baseball has recognized that with new initiatives in hopes of making the game more watchable for a wider audience.
Basically, baseball teams should want people under the age of 35 to attend their games.
The marketing team for the Montgomery Biscuits – the Tampa Bay Rays’ Double-A affiliate – must have missed that memo.
On Wednesday, the team announced its upcoming “Millennial Night” promotion, which would include participation ribbons, napping, selfie stations and plenty of avocados. There was no word if mounting student-loan debt and unaffordable mortgages would get dedicated stations as well.
If there’s one way to ensure that millennials don’t attend a baseball game, the Biscuits probably pulled it off. As word of the promotion spread on social media, millennials were less than enthused by the team’s efforts.
The Millennial Night will take place on July 21.