USA TODAY has delivered a one-of-a-kind augmented reality experience, with our space experts from FLORIDA TODAY as guides in its first AR app. Since late March, 321 LAUNCH has been giving users an opportunity to bring rocket launches into their everyday life.
Now, some of the same features from the 321 LAUNCH app will now be available within the USA TODAY app, bringing an interactive augmented reality experience to the app for the first time.
“We’ve been bringing new storytelling experiences to our audience, and allowing them to engage with our content in new ways through new interactives, virtual reality, and now augmented reality,” said Ray Soto Director of Emerging Technology. “We’ve seen strong engagement within 321 Launch, and now want to share that experience with our USA TODAY mobile app users.”
AR functionality is available in the latest update of the USA TODAY app for iOS and coming soon to Android devices.